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Bárbara Vara is a global sports marketing expert with over 15 years of international experience across Europe, Asia, the Middle East, and the US. She has worked with major agencies like CAA Sports, IMG, and M&C Saatchi, and has delivered campaigns for top brands such as Emirates, Nike, Toyota, Samsung, and Tag Heuer.

Bárbara has collaborated with some of the biggest names in sports, including Cristiano Ronaldo, José Mourinho, and Luís Figo. With a degree in Communications from Universidade Católica and advanced training at IESE Business School and the University of Barcelona, she brings a rare blend of strategic thinking, creative insight, and global execution power to every project.

Carlos Pedro Pereira is celebrated for his "make it happen" personality and exceptionally strong operational focus, with over 20 years of experience in branding, sponsorships, and global business strategy. His comprehensive skill set includes managing companies and effectively translating strategic visions into actionable results, reinforcing his reputation for operational excellence.

Carlos has spearheaded large-scale brand activations and partnerships across Europe and Africa, delivering tangible outcomes in the corporate, sports, and entertainment sectors. His robust operational expertise is further supported by his experience with two of Portugal's largest companies, known for their international footprint in the telecommunications and energy industries

Sara do Ó is a seasoned business leader and investor with a strong focus on growth, impact, and transformation. She is the Chairwoman of Ó Capital, a holding company with a portfolio of 17 businesses across sectors like consulting, insurance, marketing, and elder care, employing over 700 professionals.

She is also the Founder and CEO of Grupo Your, a management support company serving over 5,000 SMEs. Sara has held board positions at DFK Portugal and been widely recognized for her leadership, including awards such as Best People Manager and the Dona Antónia Ferreira Revelation Award. She is deeply committed to social impact, having founded the nonprofit Ilha da Misericórdia, and actively contributes to ACEGE and Executiva.

Francisco Passos Leite is a serial entrepreneur and brand strategist with nearly three decades of experience. He is the founder and CEO of Sumo, one of Portugal’s leading creative agencies, known for its work with top clients such as Millennium BCP, Galp, Delta, Altice, and PlayStation.

With a passion for innovation and strategic growth, Francisco has co-founded multiple ventures across hospitality, real estate, entertainment, and sports — including Cork Padel, Moana Beach Club, The Search Inc., PPR Events, and Idyllic. His multidisciplinary approach and business creativity have made him a trusted voice across industries.